Press reports · April 2025
Two CEOs set AI expectations
Shopify reportedly made "reflexive AI usage" a baseline, and Duolingo announced an "AI-first" approach. 1
Two companies' stated intent, not a representative sample.
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Two publicly reported CEO memos from 2025 set out expectations. One, from Shopify (April 2025), reportedly made "reflexive AI usage" a baseline expectation, put AI use into performance reviews, and asked teams to show AI cannot do a job before requesting headcount. The other, from Duolingo (28 April 2025), announced an "AI-first" approach.
The memos themselves were not read; these are press reports of two companies' stated intent. They are examples, not a representative sample, and are not an endorsement of either company.
Strength: Weak to moderate